These selections are drawn from my industry and freelance work and showcase my writing abilities in a range of communications. I am happy to provide additional professional writing samples upon request.
Fundraising & Development
UWNCM Direct Mail Appeals
MFS Winter Hay Crowdfunding Campaign
Each year, Maple Farm Sanctuary must purchase $20,000 worth of hay to keep their 100+ animals fed all winter. In 2018, this multi-channel crowdfunding campaign (including email, social, and events) raised more than $24,000.
MFS “Three Little Pigs” E-mail Appeal
When Maple Farm Sanctuary rescued three pigs in spring 2018, they asked supporters to donate to fund a new shelter for them. This appeal ensured that the pigs will stay warm and happy by bringing in 120% of its goal.
REC 2018 Year-End Appeal
This year-end appeal for the Regional Environment Council (REC) of Worcester spotlights a teen who benefits from the organization’s impressive youth employment program.
Direct Mail Appeal on Equines for WSPA
Aided by some heartbreaking pictures, this appeal gives donors a glimpse into the harsh conditions faced by working equines in Cambodia, and then shows them how they can make a difference by supporting WSPA.
MFS Corporate Partner Handout
I created this handout to show potential corporate partners the many benefits of aligning with a farm animal sanctuary.
Non-Profit Copywriting
VegFest Website
I designed, developed, and wrote all copy for a website for VegFest, a non-profit that promotes plant-based living through fun events and programs.
New England VegFest Website
I designed, developed, and wrote all copy for the New England VegFest website, which promoted the festival to potential event sponsors, exhibitors, and attendees.
UWNCM Annual Reports
I’ve written and edited copy for the United Way of North Central Massachusetts annual report for several years running, including this recent report from 2022.
Applied Communications Lab Website
I wrote the copy for and designed this website in WordPress. It showcases a brand new laboratory at WPI and aims to attract businesses partners.
Content Writing
5 Easy Copywriting Tactics to Steal from Fundraising Pros
Published on the Mirasee marketing blog, this post shows small business owners how they can apply well-worn fundraising copywriting techniques to reach and engage their audiences.
These 5 Brands Make Cruelty-Free Beauty Products and Cleaners You Can Actually Afford
This article from the Penny Hoarder offers advice for frugal shoppers on affordable household and make-up brands that are not tested on animals.
5 Benefits of My Pro Writing Degree — That You Can Get Free
In this article written for Making a Living Writing, I offer tips on how others can get some of the benefits of an advanced degree in writing for free.
Pitmaster Leaves Competition BBQ Circuit to Start Plant-Based Deli
This article profiles a former barbecue aficionado who now spends his days cooking up plant-based meats with southern flair.
Other
2024 New England VegFest Press Release
I wrote this press release to promote the 2024 New England VegFest.
Faunalytics Research Summaries
I distilled and summarized more than a dozen research articles on a wide range of animal protection topics for nonprofit research organization Faunalytics.
Igniting Innovation
This article spotlights the impressive equipment used by researchers at WPI to study the properties of fire and how things burn.